Everyone knows that word of mouth is the best form of advertising, but it’s not enough for success in real estate or any other sales-based business.

You may have a large referral base going for you, but if you aren’t constantly attracting or seeking out new customer leads, your real estate business won’t grow. In the competitive environment that is Kansas City real estate, you can’t afford not to spend on print advertising if you want long-term viability. In fact, using print for Kansas City real estate can set you apart from the crowd.

Consider the following ways to improve your print game:

• Take advantage of that little business card. If you’re thinking about print for Kansas City real estate, know that business cards are one of the most effective, and cost-effective marketing pieces you can use. They are miniature ads, so use the space, front and back to offer contact info, testimonials and offers. Or use creative magnetic business cards that will get stuck to every potential client’s refrigerator door.
• Make your printed real estate flyers and brochures work harder. Use these tools to showcase the property as well as your services, including what you offer to sellers and/or buyers. Real estate flyers seem to fly out of the front-yard boxes you put them in. Make an impression with them because every person who stops by and grabs one could be a future client of yours.
• Stay in touch with your customer base in thoughtful and creative ways. Encourage your past and present clients to refer you to friends. Send personal or useful gifts such as holiday greeting cards, birthday notes, notepads or mini-calendar magnets. Follow up with buyers after closing to welcome them to their new home.

There are so many ways to use print for Kansas City real estate. No matter which marketing methods you use, print will always be an essential tool for real estate agents.
If you’re looking for a local print partner, call Print Time, your one-stop print shop. At Print Time, we believe that a print job is a valuable opportunity to showcase your brand and enhance your relationship with your customers, potential customers and partners. From business cards to large real estate signage, we do it all and do it well. Visit www.printtime.com for more information.