Summer printing once again takes center stage as businesses compete for the attention of the summer crowd. With Kansas City being a hotbed for summer activities, the number of foot traffic in the city is expected to increase over the next few weeks. From festivals, summer camps, exciting events, theater shows, and even kid-friendly museums, many people will be driving to the Heart of America.

This is the perfect time for corporations to ramp up their marketing initiatives. With more and more people entering the city, the potential for conversion is endless. Effective summer printing is, therefore, essential to make your business stand out from the clutter. 

Consider the following:

• Print-on-demand — Customization is no longer an add-on these days, as consumers have come to expect this service. Having items on print-on-demand would mean you’ll be able to cater to customization without losing money on overhead and other business expenses. Have templates available for print-on-demand, such as mugs, pens, and other similar souvenir items. 
• Stickers — Trendy water tumblers are all the rage these days, and this is where you can take advantage. Print attractive sticker designs and pair them with a bit of customization. These decals would be a hit with the summer crowd. 
• Digitize it — Integrating with your digital campaigns is still the way to go when it comes to summer printing. Print out colorful brochures with a QR code for a special code or offer on your website. You can even hand out simple hand fans with your information, and your audience will thank you for being thoughtful. As they fan themselves during their summer activities, they will read about your business and what you can do for them.

Print advertising continues to be very beneficial even during the summer months. If you’re looking for a reliable printing partner today, head to Print Time.