Many marketers have expressed fear that the advent of the digital era marks the end of print advertising. But is this really the case, or is print here to stay? Experts at the Forbes Communications Council weigh in, and we at Print Time are here to summarize the findings. Forbes Communications Council is comprised of senior-level communications and public relations…

A fascinating piece published by USPSDelivers.com indicates that print marketing effectively reaches Millennials, which comprise 21.67% of the US population. Marketing trends should therefore be tailored to reach this target audience, which has significant purchasing power in 2023. Here are some ways you can power up your marketing campaigns to make them more impactful for Millennials: Leverage direct mail. USPS…

The runways may be awash with wild prints, geometric patterns, and bright colors — but that doesn’t have to automatically translate to your printouts. With Print Time, digital summer printing doesn’t have to be boring. It is made more fun as we explore the latest trends and what you can do to make your collaterals pop. Here are some of…

Inflation has subsided, with the consumer price index clocking in at 5% in March 2023. While this still isn’t the ideal 2% that lawmakers strive for, this is still somewhat a suitable figure from the spike of 9% in June 2022.  With more and more consumers trying to cut costs to cope with inflation, most businesses are now trying to…

How print marketing can help reach your target audience Digital marketing may be popular, but other ways exist to reach your target audience. Your audience may be more active in print marketing, depending on your demographics. Recent studies suggest that about 62% of 1,000 US adults read physical newspapers. The same survey says that 37% of the sample have read…

Senior living and assisted living facilities are growing exponentially, with the market expected to grow further til 2027. According to Statista, Baby Boomers comprise 21.16% of the American population as of September 2022, making them an ideal demographic for senior marketing. As more and more Baby Boomers reach retirement age, they are also funneling extensive growth in the United States…

Print savings is always critical to running a business, particularly regarding new campaigns or rehashing old ones. Here are some ideas to keep your print costs affordable without compromising quality. Better layout Maximizing the area where you print your images is an excellent way to decrease your production cost. This could be done by either reducing the margins to 0.75″…

A highlight of the NCAA® is coming to Kansas City this March 24 and 26 — the March Madness®! This is an exciting time of the year when collegiate basketball teams battle it out to be hailed the Champions.   This is also perfect for businesses, as March Madness® is a massive opportunity. Many customers will likely resonate with it, and…

2023 is looking to be an excellent year for the print industry. More and more companies have seen the benefits of following print trends and having teams boost the quality of their designs and bring their ideas to life. This year, keeping up with these trends will undoubtedly be the key to competitiveness. Here are some of them:  Shimmer printing…

A lot of companies will opt for Valentine’s printing if they want to improve their sales and reputation during Valentine’s Day. And with the staggering amount of people celebrating Valentine’s Day, who can blame them? Valentine’s Day is always expected to be a hit, and promotions and events tied to it are almost always successful.    Here are a few unique…