Brochures have been used as a marketing tool for what seems like forever. But in the age of digital marketing, should you bother with brochures? Are there still benefits to printing brochures in Kansas City? The answer is yes, and here are some reasons why using brochures is still a good idea: • Brochures can hold a lot of information…

When choosing a printing company, you need to do your homework. You need a company that can provide everything you need and that you can trust to deliver the best work possible, on time and without going over budget. Here are four things to consider when looking for a printing company: • Reputation. Can you trust the company to produce…

Branding your print materials and keeping that branding consistent across platforms is critical to the overall success of your business. According to former Nike and Starbucks executive Scott Bedbury, “A brand is a story always being told.” That story must be clear, positive and remain consistent. Your brand is the customers’ overall perception of your business – how they see…

In the digital age where real estate professionals can use Facebook, Instagram, Twitter and websites to promote themselves and the homes they are selling, print still is critical to success. You can have the best website and thousands of Facebook followers, but print for Kansas City real estate still rules. Along with social media and internet marketing, you also need…

In this digital age, where people talk, read and write on their smartphones, it may seem like printed materials are unnecessary relics from a long-ago time. But, to borrow a quote from Mark Twain, reports of print’s death have been greatly exaggerated. Smart organizations will take advantage of print media alongside digital outlets to accomplish their goals and grow their…