Marketing is a must for small businesses. Whether through flashy billboards or traditional flyers, getting the word out about your company allows you to connect with future customers, boost sales, and establish a good reputation. Small businesses typically have to work with a limited marketing budget. To make the most out of it, it’s best to opt for marketing methods…

When you order business cards in Kansas City, you will likely be asked to pick between coated or uncoated. Learning what makes them different from each other will help you choose the best kind for your needs and business goals.   What are uncoated business cards? Uncoated business cards are made of paper stock with a natural, non-reflective finish that…

Printing paper is essential when it comes to business cards. A business card is more than just a piece of paper with your name on it—it’s a valuable marketing tool. It provides you with an easy way to tell your brand’s story while providing your contact information. Also, carrying business cards with you will ensure that you never miss an…

While there’s no denying the impact of digital marketing, print marketing should still have a place in your business’ strategy. Print marketing is still widely used in branding because it is cost-effective and persuasive, and it continues to deliver ROI. Adjusting your marketing strategy to include both digital and print can help your business reach more customers across all audiences.…

Everyone knows by now that business marketing is vital to a company’s success. However, it becomes doubly important during a pandemic. During these trying times, many businesses are struggling to stay afloat. Companies are fighting to get customers and clients. Without marketing, your chances of securing a portion of the available market grow slim. It’s not enough to continue marketing…

Print material has been a proven marketing method for centuries, and for a good reason. For example, with good enough design and distribution, a flyer can get you a response rate of roughly two to three percent. That means that giving out one thousand flyers will get you about 20-30 responses. Although many companies are moving to a strictly digital…

If you want any chance of your business genuinely succeeding and scaling, you need to market your business. As a business, big or small, you owe it to yourself to develop a marketing strategy to funnel leads and sales. Some companies will even invest in a big campaign to establish a marketing umbrella. Getting the word out about your business…

Even as the world goes digital, and articles that talk about print mostly predict its demise. The fact is, the printing industry is not going anywhere. This is especially true in the world of business. If you want to dig deep into your customer base and make an impact, keep print in your marketing mix. To convince you further about…

The COVID-19 pandemic continues to wreak havoc on the planet as it infects more people by the day. As a result, marketing campaigns have been put on the back burner as industries take a hit while businesses close shop for good. While things may look bleak for the economy, the truth is businesses who still up have the responsibility to…

Are brochures still useful? Surprisingly, the answer is yes. Printing brochures in the age of the internet is still a viable way of promoting your business.   Brochure Stats Still unsure about the relevancy of brochures? Here are some statistics that should win you over: Tourists love brochures, and 70% of them tend to pick up a few during their trips.…